MIDWEST COMPANIES LEADING THE CHARGE ON CORPORATE SOCIAL RESPONSIBILITY
Download the free whitepaper
Published August 2013
“For so many years, we’ve heard about all the advancements in green expertise stemming from the East or the West Coast, but we found the Midwest really held its own. With a reputation for hard work and wholesomeness, the Heartland has unleashed innovation that decreased energy, waste and water footprint, added millions of dollars to the bottom line, increased competitive advantages, and attracted and retained talent,” said Azada.
Rochte continued, “rom Madison to Milwaukee and Chicago, Midwestern companies may even have a richer history as good corporate citizens than their coastal brethren as it’s been a part of their DNA for so much longer.”
The white paper shares insights from a series of interviews with 17 leaders in sustainability and corporate social responsibility (CSR). The 12 Fortune 500 level companies were interviewed with one purpose: to find out how they engage their employees in sustainability and CSR. The companies came from a wide spectrum of diverse industries, from consumer and industrial goods to healthcare, financial services and consulting, and were predominantly Midwestern-headquartered global corporations. Managers and senior executives of the following companies all lent their expertise including: American Family Insurance, Brady Corporation, Briggs and Stratton Corporation, Jones Lang LaSalle, MillerCoors, Rockwell Automation, McDonald’s Corporation, Humana, Frito-Lay, Patrick Cudahy, and Marathon Oil Corporation.
Nine leading practices for engaging employees in sustainability were identified, along with specific examples for each. In everycase, focusing on employees as a sustainability strategy was the difference.